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Lechler meets the Spanish press 

On December 20 and 21, the Italian-owned company Lechler (www.lechler.eu) held a meeting at its headquarters in Como (Italy) with representatives from the Spanish press specializing in vehicle repair. CESVIMAP took part in this meeting, as a pioneer and leading Centre for Research into automobile repair in Spain.

Vasken Manoukian, Business Development Manager, was in charge of the meeting for Lechler, and also taking part were Luigi Clerici, Chief of Marketing, Marco Pratelli, in charge of Service and Products and Mannik Manoukian, from the Marketing department, accompanied by Doménech Rubio and Miriam Jover, from the Spanish organisation. The Director of the company, Aram Manoukian, and the President, Agop Manoukian, also took part in the symposium.

With particular attention being paid to the Hydrofan line of waterborne paint, presentation was made of the scheduled communication campaign, of the marketing tools which have been designed, and there was also a chance to see a demonstration of the application of the twin coat base, accompanied by varnishing, and with hydrosoluble technology. The programme was rounded off with a visit to the installation of the Centre for Excellence, to the factory and to the laboratories.