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On December 20 and 21, the Italian-owned
company Lechler (www.lechler.eu) held a meeting at its headquarters
in Como (Italy) with representatives from the Spanish press
specializing in vehicle repair. CESVIMAP took part in this meeting,
as a pioneer and leading Centre for Research into automobile repair
in Spain.
Vasken Manoukian, Business Development Manager, was in charge of the
meeting for Lechler, and also taking part were Luigi Clerici, Chief
of Marketing, Marco Pratelli, in charge of Service and Products and
Mannik Manoukian, from the Marketing department, accompanied by
Doménech Rubio and Miriam Jover, from the Spanish organisation. The
Director of the company, Aram Manoukian, and the President, Agop
Manoukian, also took part in the symposium.
With particular attention being paid to the Hydrofan line of
waterborne paint, presentation was made of the scheduled
communication campaign, of the marketing tools which have been
designed, and there was also a chance to see a demonstration of the
application of the twin coat base, accompanied by varnishing, and
with hydrosoluble technology. The programme was rounded off with a
visit to the installation of the Centre for Excellence, to the
factory and to the laboratories.
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